Visual Identity Trends for 2026
In 2026, strong brands are not chasing novelty. They are building systems that work across platforms, formats, and growth stages.
Brand Refresh vs. Rebrand
Stop paying for the wrong solution
Most businesses do not need a dramatic rebrand. They need a smart refresh. The problem is people treat these like interchangeable services, then wonder why the results feel expensive and underwhelming.
Branding in the Age of AI
How to use AI without looking like everyone else
AI is not the brand. AI is a tool. And right now, the internet is full of brands confusing the two.
You Built the Brand. Now What? A Strategic Guide to SEO, PPC, and Paid Ads for B2B Growth
Once your brand is built and your website is live, the next question is simple and overwhelming all at once: where should your marketing dollars actually go?
Not all digital tactics work the same for every business, and what works for B2C often fails in B2B. The key is spending with intent, not chasing impressions.
How to Keep a Legacy Brand Relevant
Legacy doesn’t mean outdated. Treebird Branding helps heritage brands evolve with purpose while honoring the equity they’ve built over time.
How to Use Branding to Build B2B Relationships That Actually Last
B2B success isn’t about clicks—it’s about trust. Treebird Branding shows how strong branding creates long-term relationships that fuel sustainable growth.
The Difference Between Brand Positioning and Marketing
Branding defines who you are. Marketing shares that story. Treebird Branding explains why positioning comes first and drives stronger marketing results.
Why Brand Consistency Is the Real Growth Hack
Consistency builds trust, recognition, and momentum. Learn how Treebird Branding helps unify brands across channels for lasting growth.
How to Roll Out a Rebrand Without Losing Your Audience
A successful rebrand depends on a thoughtful rollout. Treebird Branding shares how to transition smoothly and strengthen audience trust through change.
The Hidden Cost of DIY Branding
DIY branding saves money at first but costs more in the long run. Learn why strategy beats templates every time and how Treebird rebuilds brands to last.
5 Signs Your Brand Is Holding You Back
Your brand should be an asset, not an obstacle. Discover five warning signs that it’s time for a strategic refresh or rebrand with Treebird Branding.
Brand Expansion: Growth Without Losing Your Roots
Expansion should feel intentional, not scattered. See how Treebird Branding helps businesses grow their brands into new markets with consistency and purpose.
The Case for a Full Rebrand
Expansion should feel intentional, not scattered. See how Treebird Branding helps businesses grow their brands into new markets with consistency and purpose.
When a Brand Refresh Is All You Need
A brand refresh can modernize your look and voice without losing what makes you trusted. Here’s how Treebird Branding helps businesses evolve with clarity.
Rebrand, Refresh, or Expand? How to Know What Your Business Really Needs
Learn how to tell whether your business needs a rebrand, a refresh, or a brand expansion. Treebird Branding breaks down the difference and when to act.
VoyageATL: Life, Values & Legacy: Our Chat with Jaci Lund of Upper West Side
Jaci Lund sits down with VoyageATL to talk about her story and experiences.
How to Hire a Branding Agency That Actually Gets Your Business
When you’re ready to elevate your brand, hiring the right creative partner isn’t just about logos or pretty visuals. The right branding agency understands your business, your vision, and your why. At Treebird Branding, we always start with listening. We believe that the foundation for any impactful brand is built from insight.
The Brand Breakpoints
Every business eventually hits a Brand Breakpoint. That moment when the brand starts holding growth back instead of pushing it forward.
Here are the six most common problems we solve at Treebird Branding.
Brand Isn’t Part of Marketing. Marketing Is Part of Brand.
It’s a common misconception: "First we market, then we’ll figure out the brand later."
Here’s the real truth: Your brand is the engine. Your marketing is the gas.
No brand? No consistent, meaningful marketing results.