The Brand Breakpoints

Written By Jaci Lund

And how Treebird fixes them for our clients.

Every business eventually hits a Brand Breakpoint. That moment when the brand starts holding growth back instead of pushing it forward.

Here are the six most common problems we solve at Treebird Branding:

1. You don’t have a viable name for your business

Problem: You can’t secure a trademark, your URL options are taken, and everything you’ve brainstormed feels obvious or flat.
Solve: We create business names that spark interest, strike the right emotional chord, and set you apart. We check for URL availability, run searches in the global brand database, and share insights on trademark potential. We’re not lawyers, but we’re going to get you as far as anyone possibly could before it’s time to call in legal.

2. No Brand Clarity

Problem: Your business can't explain what you do, how you do it, or why you matter.
Solve: Treebird helps you define your purpose and say it clearly with emotional resonance, strategic positioning, and a value proposition that gives your audience a reason to believe. We’re so good at this our clients say, “It’s like you crawled into my brain, but made it better.”

3. Audience Disconnect

Problem: Marketing isn’t converting because it’s not resonating.
Solve: We uncover what your audience actually cares about, and build creative around that truth so it connects and converts.

4. Everything Looks and Feels All Over the Place

Problem: Your brand assets feel inconsistent, unprofessional, and dated. You’re embarrassed to send your deck.
Solve: We get all your assets aligned, refreshed, and ready for showtime. We also give your internal team the toolkit to stay on brand moving forward.

5. Creative Partners Dropping the Ball

Problem: You’re tired of chasing designers, managing timelines, and wondering if anything is actually getting done.
Solve: We’re buttoned up. We show our process. We hit our deadlines. And we always keep you in the loop.

6. Your Competitors Look Better Than You

Problem: You look like everyone else, or worse, like a Canva template.
Solve: We build one-of-a-kind identities that are completely unique to your business. We don’t follow a style. We set a new one for you.

Jaci Lund
Jaci Lund partner, creative director, designer Jaci’s quick wit and native intelligence comes across as soon as you meet her—and carries over to her design, where she fuses fun and sophistication in just the right doses. With a dual focus on creating original branding for new concepts and revitalizing the look and feel of even the most-established brands, Jaci approaches each project with a fresh and thoughtful perspective. While she recognizes the relevance of current trends, she’s hyper-conscious of the fine line that separates “trend” from “fad,” and tends toward more timeless and classic looks for her clients. Before founding Treebird, Jaci was instrumental in growing the design department at Atlanta’s The Reynolds Group, Inc. Through a five-year tenure that saw her quickly ascend to senior designer and then become the company’s first creative director, Jaci worked on design and branding projects with visionaries, entrepreneurs, and business leaders whom she admires greatly and whose own passion elevates her sense of what’s possible through new design, branding, and communication. Jaci has won nine ADDY Awards (and counting) for her design and branding work and has twice been featured in the national design blog “Art of the Menu.” She holds a B.A. in communications from Michigan State University and completed the graphic design program at The Creative Circus, where she also teaches a quarterly course called “Introduction to Creative Thinking.” To see Jaci's previous work please visit jacilund.com.
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