How to Hire a Branding Agency That Actually Gets Your Business

Oct 17

When you’re ready to elevate your brand, hiring the right creative partner isn’t just about logos or pretty visuals. The right branding agency understands your business, your vision, and your why. At Treebird Branding, we always start with listening. We believe that the foundation for any impactful brand is built from insight.

Here are the essential questions you need to ask when evaluating branding agencies:

What is your discovery process?
A great agency will take time to dig into your market, your guests (not just your customers), and your internal culture. They should ask questions that reveal hidden truths about your positioning, mission, and competitive landscape.
Can you show me relevant case studies?
You want to see examples of work in hospitality, retail, or multi-family industries — especially for agencies that have helped businesses similar to yours. Real results and brand transformations matter.
How do you handle collaboration and feedback?
Creative work is inherently subjective. Good agencies have structured feedback loops, clear checkpoints, and a process that keeps you in the the loop even when they’re heads down.
What are the deliverables?
Beyond a logo, your brand identity should include brand positioning, value proposition, visual identity, brand guidelines, voice, web design, social content, motion graphics, and more. The deliverables should be custom, not templated.
What is your pricing model and timeline?
Clarify whether the engagement includes discovery, strategy, creative execution, and revisions. Understand how long each phase takes and what is included in the base package.
How do you measure success?
A strong creative agency will connect branding work to business outcomes. It’s not just how beautiful your brand becomes — it’s about how it resonates with your target guests, how it supports lead generation, and how it scales as you grow.

Conclusion:
Hiring a branding agency is a big investment. When you ask the right questions, you avoid costly misalignment, rebrands, or creative stagnation. The right partner helps you not only clarify your brand but also attract your best-fit guests and amplify your growth.

Ready to talk to the folks who get you?

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Jaci Lund

Jaci Lund partner, creative director, designer Jaci’s quick wit and native intelligence comes across as soon as you meet her—and carries over to her design, where she fuses fun and sophistication in just the right doses. With a dual focus on creating original branding for new concepts and revitalizing the look and feel of even the most-established brands, Jaci approaches each project with a fresh and thoughtful perspective. While she recognizes the relevance of current trends, she’s hyper-conscious of the fine line that separates “trend” from “fad,” and tends toward more timeless and classic looks for her clients. Before founding Treebird, Jaci was instrumental in growing the design department at Atlanta’s The Reynolds Group, Inc. Through a five-year tenure that saw her quickly ascend to senior designer and then become the company’s first creative director, Jaci worked on design and branding projects with visionaries, entrepreneurs, and business leaders whom she admires greatly and whose own passion elevates her sense of what’s possible through new design, branding, and communication. Jaci has won nine ADDY Awards (and counting) for her design and branding work and has twice been featured in the national design blog “Art of the Menu.” She holds a B.A. in communications from Michigan State University and completed the graphic design program at The Creative Circus, where she also teaches a quarterly course called “Introduction to Creative Thinking.” To see Jaci's previous work please visit jacilund.com.

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