Our Approach & Philosophy

As a woman-owned small business, we know the high stakes and competitiveness of attracting attention for the right reasons and converting inquiries into clients.

Our approach is based on unflinching values, centered around human connection, and elevated through creativity—not only improves your numbers but helps bring your business into greater consciousness.

Our audience-first philosophy leans heavily on a process we’ve refined over more than a decade. It starts with listening, which produces insights, which evolve into strategy, and culminate with custom creative— no templates, no repeated concepts—that your audience will respond to.

We don’t believe that brands are simply “launched.” Instead, we take the time to carefully nurture, cultivate, and grow your brand—from the seed of an initial brainwave into a fully realized, living idea that announces itself truthfully and evocatively to target audiences. 

Collage of peaches, pixel patterns, and a disco ball

Who We Are

At Treebird, we do this work because it’s our love. Our why. It’s our purpose to also discover your why and use that incredibly powerful raw material to attract your best-fit audiences. That’s how we not only launch successful branding campaigns, but at our best, build institutions.  

Our small but mighty shop—led by founder and creative director Jaci Lund— prizes visibility and agility. We keep you informed even when we’re heads down, can turn on a dime when circumstances change, and in the end deliver strategic consultation and creative assets that keep you ahead of the game.

Cultivating Ideas From Root to Flight

Treebird Branding is the Atlanta-based creative problem solver that applies experience, insight, and originality to identify and cultivate your business’s big idea from root to flight.

We bring your brand to life and forge stronger connections to your audience.

Through candid conversations, revealing insights, and creative solutions, we illuminate your brand in new light to capture the attention and affinity you seek.

Beyond trends, branding that lasts

Our dedicated and wildly talented team is committed to creating enduring brands that withstand the test of time.

For over a decade, none of our clients have required a total re-brand; instead, they’ve experienced remarkable brand expansion.

From crafting creative collateral to developing websites, managing social media, orchestrating special events, designing packaging, creating animations, illustrations, and photography – our team has the expertise and processes to deliver sustainable and lasting brand solutions, tailored to your unique needs.

Brands that work are audience first

Your brand exists to serve your audience. And so do we.

Your customer is our customer, and your goals are our goals.

We start by knowing your audience comprehensively and craft your branding to engage them consistently and effectively.

We apply our knowledge of personas, competitive landscapes, behavioral science, design, color theory, and our own intuition to create a brand that speaks to those most willing to consider and convert.

Heartfelt Partnerships, Shared Victories

Our process is as much internal as it is external—which leads to a more strategic and longer-lasting brand.

Through our partnership, we do the hard work of defining your why and reason for being together.  And that’s work that lasts.

From kick-off to conclusion, we ask the sometimes hard questions that elicit new ways of thinking about your brand.

We never gatekeep design—when our partnership concludes, you get your brand guide, all your files, and an open invitation to consult with us if you ever have any questions about how to deploy your brand going forward.

We Love Our Clients!

We Love Our Clients!

Want to see your business on this list?

Aimee Copeland Foundation logo
Cushman & Wakefield logo
W.H. Stiles Fish Camp logo
Greystar logo
Huff Harrington logo
JLB Residential logo
Lewis & Sheron logo
Pancake Social logo
Southworth Paper logo
Star Provisions logo
Atlanta Beltline Logo
Yacht Rock Revue logo

CRA Living
Cushman Wakefield
The Designery
Dinnerbell
Drawdown GA
Fifth Group Restaurants
Film Support
Foundation Social Eatery
Four Seasons Hotel Atlanta
Gezzo’s
Gloss Car Wash
Glow Light Show
Gnat’s Landing
Grey Fox PR
Greystar Residential
Hometeam BBQ
Huff Harrington Home
India Leigh
The Indigo Road Restaurant Group
Inland Seafood
Instead of Flowers

Refresh Your Step
Rivergate KW
Searched Marketing
Southworth Paper
Star Provisions
Streamlabs
Strong Water Liquor Warehouse
Sukoshi
Suffragette City
Summerland Farm
Sunshine Alchemy
Taste of the Nation
Taycora Capital
The Wayward Parlor
Unsukay Restaurants
VIRSA People
We Are Rosie
Welcome Co-Op
Yacht Rock Revue
ZOM Living
ZRS Management

Meet the Team!

Meet the Team!

Animated Treebird Branding logo of bird flying around tree
Photo of Jaci Lund, founder/creative director

Founder / Creative Director

Jaci’s quick wit, intent listening, and native intelligence come across as soon as you meet her—and carry over to her branding, graphic identity, social media, and marketing solutions, where she fuses strategy and sophistication, daring and restraint in just the right doses. With a dual focus on creating original branding for new concepts and revitalizing the look and feel of even the most-established brands, Jaci approaches each project with a fresh, thoughtful, and insightful perspective. While she recognizes the relevance of current trends, she’s hyper-conscious of the fine line that separates “trend” from “fad,” and tends toward more timeless and classic looks for her clients.

Jaci has quickly grown Treebird from a home-based start-up into a fully staffed firm by serving, first and foremost, as a trusted listener and a voracious learner. No matter the industry, Jaci wants to hear the story first, learn the background, and only then does she shift to her role as a cultivator of ideas. She values close working relationships, partnering on design, branding, and social media projects with visionaries, entrepreneurs, and business leaders whom she admires greatly and whose own passion elevates her own sense of what’s possible through elegantly executed design, branding, and communication. Clients bring Jaci ideas—sometimes raw, sometimes more polished—and she helps them breathe life and vigor into each concept and project.

Outside of Treebird, Jaci can be found enthusiastically hanging out with her husband, Patrick, and their bright, loving, and joyful daughter, June.

JACI LUND

Photo of Patrick Kelly, Editorial Director

Editorial Director

PATRICK KELLY

In addition to serving as Jaci’s fulltime thinking partner, Patrick heads up all things editorial at Treebird. A fiction writer by nature, Patrick transitioned to the world of strategic branding in 2005 where he brings a literary sensibility to bear on market realities. Patrick is something of an editorial chameleon, capable of writing across a spectrum of styles, from widely disparate points of view, and to a variety of audiences, all while maintaining a convincing and compelling voice that stems from his dual insistence on empathy and story. Patrick earned a dual B.A. in English and political science from the University of Notre Dame and an MFA in creative writing from Purdue University, where he also taught composition and intro to creative writing and served as fiction editor of the university’s literary journal.

Senior Designer

LAUREN LEGENER

Lauren combines her natural creativity with a measured and analytical mind, always putting the client’s needs first and tailoring her design to solve problems and provide appealing visual solutions. Equally skilled at logos and labels, packaging and websites, Lauren produces the full array of Treebird deliverables with efficiency and aplomb. She earned her B.F.A. from the Savannah College of Art and Design in graphic design, and has spent 14 years in the restaurant industry, valuable experience that has taught her the importance of fostering strong client relationships, developing time management skills, becoming adept at multi-tasking, and paying close attention to every detail.

Photo of Jessica Moss, Project Manager

Project Manager

Jessica brings more than 14 years of marketing and communications experience to Treebird, where she employs her big left brain to help tame the wild and wooly right brains of her colleagues. As project manager, Jessica ensures open lines of communication between clients and designers, tracks the progress of each program, manages production calendars, and navigates last-minute changes with aplomb. She also creates marketing plans and status reports, organizes as if it’s her sixth sense, and does it all with a great sense of humor. Prior to joining Treebird, Jessica held roles as marketing manager and senior marketing manager in various industries across metro Atlanta. She holds a B.S. in social work from the University of South Florida, and is the proud mom of two precocious kids.

JESSICA MOSS

Photo of Heather Hayden, Social Media Manager

Senior Social Media & Content Strategist

HEATHER HAYDEN

Heather coordinates Treebird’s ever-expanding social media practice, balancing schedules, platforms, and posts with a strategic eye for growing our clients’ brand awareness and an equally well-developed eye for detail. Heather’s rare combination of being simultaneously highly organized and analytical while also thinking generatively and creatively proves essential to navigating the shifting sands of social media. She provides wise counsel on direction and strategy and ensures each client’s social presence tells their story and stands out from the crowd. Prior to joining Treebird, Heather served as a marketing coordinator and earned her B.A. in mass communication from Georgia College & State University in Milledgeville.

Photo of Rose Andrews, Social Media Manager

Social Media Manager

ROSE ANDREWS

Rose develops competitive strategies and engaging content for Treebird’s social media clients, connecting them to an ever-growing base of customers through their social presence. Naturally inquisitive, Rose loves diving into meticulous research and uncovering data on trends, and using patterns to inform her work. Then she adds a dash of creativity to bring the solution to life. Her background in freelance writing also means that she’s uncommonly skilled at sharing a brand’s story concisely and evocatively across multiple platforms, including TikTok. Rose holds a B.F.A. in fashion marketing and management and a Master’s in Advertising, both from Savannah College of Art and Design.

Photo of Brandi Inman, Photographer

Photographer

BRANDI INMAN

Brandi's love of art and light brought her to the path of professional photography over 15 years ago. With a degree in commercial photography from North Georgia Tech, she has photographed everything from under the sun at every angle, finding beauty and love with every shot. Her admiration of people and dreams help her create imagery perfectly suited for the marketing world.

Brandi has built up portraiture clientele in the Atlanta area, photographing the happiest of times along with helping clients around the world promote their art and goods through her lifestyle product photography services which have been published in magazines such as Better Homes and Gardens and Allure.

She considers herself a lover of all arts. When she is not behind the camera you can most likely find her at a classic rock concert or in her home kitchen and garden creating new recipes.

Designer

MARGARET HUGHES

Margaret brings an uncommon blend of artistry and accountability to her role as a Treebird designer. A former project manager, she prides herself on her organization and time management skills, always staying ahead of deadlines and ensuring work gets done on time and on point. That attention to detail carries over to her creative work, where she shines as an adept designer proficient with brand identity, logos, and color theory. She especially loves infusing food and hospitality clients and small businesses with designs that capture their personality in unexpected and evocative ways that resonate with best-fit audiences. Margaret holds a BA from Christopher Newport University (VA) and a Master’s in strategic design from a joint program between Furman University and Miami Ad School.

Photo of Brent Hickman, Production Designer

Production Designer

BRENT HICKMAN

Brent grew up in a printing family right here in Atlanta. He learned printing, production, and design from the ground up, starting in the bindery department and with over 15 years working across every area of the business, from design to sales to production. His breadth and depth of knowledge across all things paper, print, and press are invaluable to Treebird clients, whether they’re printing a postcard, a menu, or an entire lookbook. Brent handles all the project logistics, collaborates closely with Treebird designers to ensure the integrity of the design shines through and is the liaison with our printing vendors. The next time you stop to notice a finely printed piece of Treebird work, you have Brent to thank.

Photo of Angie Lois, Office Administrator

Office Administrator

ANGIE LOIS

Adroit, analytical, and assiduous, Angie is affectionally known around the office as “the cleaner.” After the rest of the ‘birds invariably weave their path of creative destruction, Angie swoops in afterward and cleans data, audits information, organizes files, and keeps meticulous records. As a wife and mother of two, she’s quite used to this role. Angie also brings more than eight years of professional experience to Treebird; in her previous life, she was a stalwart at recruiting, event planning, internship program management, and diversity initiatives at a major law firm. A proud native daughter of Milwaukee, she knows her way around Summerfest, the State Fair, and Friday fish fries. Angie graduated from St. Norbert College with a Bachelor’s degree in communication and leadership.

Photo of Parker The Dog, Head of Security

Head of Security

PARKER

Entirely self-appointed to her position—and stubbornly refusing to step down despite repeated requests—Parker derives great joy and fulfillment from barking at the slightest disruption of air at the Treebird office. Blissfully unaware that her 16 pounds of terrier fierceness is really no match for anyone over the age of 6, Parker charges headlong into action to guard and protect her most valuable asset—Jaci—should any outsider show the temerity of ringing the doorbell or walking by a window. Parker may or may not have papers, certainly did not attend any sort of educational institution, and demands biscuits several times a day by staring longingly at the cabinet in which they’re housed until somebody relents.

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