5 Signs Your Brand Is Holding You Back

Nov 7

Most companies don’t realize their brand has fallen behind until results start slipping. The signs aren’t always obvious, but they’re easy to spot when you know what to look for.

1. You’re explaining your business too often.
If people can’t quickly understand what you do and why it matters, your positioning needs attention. A strong brand makes clarity effortless.

2. Your visuals feel inconsistent.
When every presentation, social post, or proposal looks different, your brand loses credibility. Consistency builds recognition and trust.

3. Your internal team isn’t proud to use your materials.
If your staff is creating their own slides or tweaking your logo, it’s a sign your brand no longer feels representative or usable.

4. You’ve grown, but your brand hasn’t.
When your offerings expand but your brand still reflects who you were years ago, it limits your ability to compete.

5. Your marketing isn’t delivering results.
It’s not always the marketing that’s the problem. Often, it’s that the foundation—the brand—isn’t strong enough to support it.

At Treebird Branding, we see this all the time. A business has evolved, but its branding hasn’t kept up. The story they’re telling no longer matches the level they’re operating at.

That’s why our first step is always a brand audit. We assess visuals, voice, strategy, and consistency across touchpoints. Then we outline exactly what needs to evolve to help you move forward.

Your brand should be an asset, not an obstacle. If it’s holding you back, it’s time to find out why.

If you’re ready for clarity, start with Treebird’s Brand Audit. We’ll help you see where your brand stands—and where it needs to go next.

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Jaci Lund

Jaci Lund partner, creative director, designer Jaci’s quick wit and native intelligence comes across as soon as you meet her—and carries over to her design, where she fuses fun and sophistication in just the right doses. With a dual focus on creating original branding for new concepts and revitalizing the look and feel of even the most-established brands, Jaci approaches each project with a fresh and thoughtful perspective. While she recognizes the relevance of current trends, she’s hyper-conscious of the fine line that separates “trend” from “fad,” and tends toward more timeless and classic looks for her clients. Before founding Treebird, Jaci was instrumental in growing the design department at Atlanta’s The Reynolds Group, Inc. Through a five-year tenure that saw her quickly ascend to senior designer and then become the company’s first creative director, Jaci worked on design and branding projects with visionaries, entrepreneurs, and business leaders whom she admires greatly and whose own passion elevates her sense of what’s possible through new design, branding, and communication. Jaci has won nine ADDY Awards (and counting) for her design and branding work and has twice been featured in the national design blog “Art of the Menu.” She holds a B.A. in communications from Michigan State University and completed the graphic design program at The Creative Circus, where she also teaches a quarterly course called “Introduction to Creative Thinking.” To see Jaci's previous work please visit jacilund.com.

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