How to Roll Out a Rebrand Without Losing Your Audience

Nov 12

Rebranding is exciting. It’s the moment your business gets to show the world who you’ve become. But if it’s not handled carefully, a rebrand can confuse the very people who made you successful.

The key is planning. A strong rollout builds momentum. A rushed one creates noise.

Start internally. Your team needs to understand the “why” behind the change. They’re the first ambassadors of your new identity. Make sure they know the story, the timing, and how to communicate it.

Then move externally with purpose. Choose a clear launch date and outline how updates will roll out across your channels—website, email, signage, packaging, and social. Consistency across platforms reassures your audience that you’re evolving, not disappearing.

Explain the change clearly. People respond well to honesty. Share what inspired the new direction and what remains true about your brand. A rebrand isn’t about leaving your past behind. It’s about aligning your visuals and messaging with who you’ve become.

At Treebird Branding, we guide clients through the full rollout process. We design assets that are ready to deploy across every touchpoint, coordinate with marketing teams and vendors, and help manage the transition smoothly.

Done well, a rebrand creates excitement and trust at the same time. It makes your business feel refreshed but familiar.

If you’re preparing for a rebrand, don’t wing the rollout. Treebird can help you plan every step so your new brand lands exactly as it should.

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Jaci Lund

Jaci Lund partner, creative director, designer Jaci’s quick wit and native intelligence comes across as soon as you meet her—and carries over to her design, where she fuses fun and sophistication in just the right doses. With a dual focus on creating original branding for new concepts and revitalizing the look and feel of even the most-established brands, Jaci approaches each project with a fresh and thoughtful perspective. While she recognizes the relevance of current trends, she’s hyper-conscious of the fine line that separates “trend” from “fad,” and tends toward more timeless and classic looks for her clients. Before founding Treebird, Jaci was instrumental in growing the design department at Atlanta’s The Reynolds Group, Inc. Through a five-year tenure that saw her quickly ascend to senior designer and then become the company’s first creative director, Jaci worked on design and branding projects with visionaries, entrepreneurs, and business leaders whom she admires greatly and whose own passion elevates her sense of what’s possible through new design, branding, and communication. Jaci has won nine ADDY Awards (and counting) for her design and branding work and has twice been featured in the national design blog “Art of the Menu.” She holds a B.A. in communications from Michigan State University and completed the graphic design program at The Creative Circus, where she also teaches a quarterly course called “Introduction to Creative Thinking.” To see Jaci's previous work please visit jacilund.com.

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