Brand Isn’t Part of Marketing. Marketing Is Part of Brand.

Apr 30

Flip the Script: Your Brand Comes First, Not Your Marketing Plan

It’s a common misconception: "First we market, then we’ll figure out the brand later."

Here’s the real truth: Your brand is the engine. Your marketing is the gas.
No brand? No consistent, meaningful marketing results.

When businesses skip brand strategy and go straight to marketing, everything feels a little...off. Your ads won’t land. Your website won’t convert. Your sales will trickle instead of flow. You’ll find yourself “trying everything” and “hustling harder” instead of growing naturally.

A strong brand does the heavy lifting:

It clarifies your message.
It magnetizes your best-fit audience.
It makes every marketing dollar work harder, because the foundation is strong.

At Treebird Branding, we build brands first.
We dig into your why, your audience’s needs, your competitive space, and your unique voice—then we talk about how to broadcast it.

If your marketing efforts feel scattered or ineffective, chances are you don’t have a marketing problem. You have a brand problem.

And that's actually great news—because brand is where the real transformation starts.

Jaci Lund

Jaci Lund partner, creative director, designer Jaci’s quick wit and native intelligence comes across as soon as you meet her—and carries over to her design, where she fuses fun and sophistication in just the right doses. With a dual focus on creating original branding for new concepts and revitalizing the look and feel of even the most-established brands, Jaci approaches each project with a fresh and thoughtful perspective. While she recognizes the relevance of current trends, she’s hyper-conscious of the fine line that separates “trend” from “fad,” and tends toward more timeless and classic looks for her clients. Before founding Treebird, Jaci was instrumental in growing the design department at Atlanta’s The Reynolds Group, Inc. Through a five-year tenure that saw her quickly ascend to senior designer and then become the company’s first creative director, Jaci worked on design and branding projects with visionaries, entrepreneurs, and business leaders whom she admires greatly and whose own passion elevates her sense of what’s possible through new design, branding, and communication. Jaci has won nine ADDY Awards (and counting) for her design and branding work and has twice been featured in the national design blog “Art of the Menu.” She holds a B.A. in communications from Michigan State University and completed the graphic design program at The Creative Circus, where she also teaches a quarterly course called “Introduction to Creative Thinking.” To see Jaci's previous work please visit jacilund.com.

treebirdbranding.com