Jaci Lund talks with PJ Zakis of Z Space Design about the relationship between restaurant branding and interior design. After collaborating on multiple restaurant projects, they discuss why the strongest concepts bring branding and interiors together early, how cohesion shapes the guest experience and why repeated collaboration makes the final result stronger.

Sonia Levine joins Jaci Lund to talk about buying an established children’s shoe store and taking on a rebrand, store remodel and business transformation at the same time. She shares why she chose Treebird, what stood out about the agency’s portfolio and process, and how the new brand helped give Sprong Shoes a fresh identity and energy.

Restaurateur Rich Clark joins Jaci Lund while Treebird is in the middle of developing and executing the brand for Clark’s, his new Southern steakhouse concept. Rich talks about building a distinctive restaurant, the value of precision and consistency, and what the Treebird branding process has been like from the client side.

Jaci Lund sits down with longtime client and friend Butch Whitfield to talk about a professional relationship that has spanned roughly 12 years. They revisit the identity Treebird created for Butch, why it has endured, and how distinctive creative work has helped him stand apart in a highly competitive real estate market.

In this episode of Beyond the Logo, Jaci Lund talks with Chris Hall of Unsukay Concepts about creativity, restaurant branding, collaboration and the process of turning an idea into a fully realized guest experience. Chris shares why he values working with other curious, creative people and how Treebird helped expand the vision for Seahorse through thoughtful details, storytelling and brand expression.