Ask 100 people to define what a brand is, and you’ll likely get 100 different answers. But because we live in our particular 21st-century society, everyone thinks they know—or at least should know—what branding is.
At Treebird, we like to keep it simple. A brand is an expectation. Strong brands first establish and then fulfill or even exceed that expectation. Brands that fail either never establish the expectation to begin with (Wait, what do they do?), or overpromise and underdeliver on it (Oh, they’re the worst!).
So how do we help build your brand? Our goal is to help you achieve single-mindedness (the narrower your focus, the stronger your brand), and to own a word in the mind of your prospects (We call all “soda” Coke down here). To get there, we do a lot of close work with you to hone your vision, discard some illusions, put your promise into real, concise, concrete words, define your audience, and analyze your competitors.
Check out more of our branding work here
Then we position your brand—this is where logo, graphic identity, colors, word choice, website design, publicity, and advertising come into play. Positioning is all about differentiating you through a combination of art, science, rhetoric, and a dash of intuition.
Branding is probably so nebulous because it’s so often centered on feeling, on intangibles. But that doesn’t mean it can’t be defined—it just means you need a process and a partner to lead you through the muck and mire.
That’s where Treebird comes in.
Examples available here upon request.
The entire human world is designed. We process information through our eyes more than any other sense. Within seconds, a person will unconsciously choose to either ignore or engage with a message depending on how it looks.
So yeah, a lot hinges on not just design, but good design.
At Treebird, good design isn’t subjective. Unlike art, which poses a question to a problem, design provides a solution to a problem. Good design isn’t about the designer at all—it’s about the problem at hand and the end user. Therefore we must first listen, observe, empathize, understand, and glean insight into a problem, a challenge, an opportunity, a goal before we begin putting together mood boards or choosing fonts or selecting colors.
Somebody once said that design is where art and science break even. Well, we aren’t quite artists and we aren’t quite scientists, but we are problem solvers. And design is our toolkit. We solve on your behalf, and make sure you look good as a result.
Check out more of our graphic design work here
Even in an age where “nobody reads,” words still matter. In fact, because of today’s extreme economy of language, words matter perhaps more than ever.
We listen to you to glean how you speak and talk about business. We listen to how your competitors talk about themselves. And then we craft positioning statements, website copy, and other messaging that rings true to your mission, holds high your vision, and resonates with your target audiences.
Good writing isn’t about being clever. It’s about understanding the intersection of your business and your best-fit audience, and creating the exact right words, cadences, and messages that belong there and only there.
At Treebird, we believe that great marketing makes selling unnecessary. That’s to say that with the right concept rolled out in the right way and targeting the right people, you don’t have to “sell” your product—your clients will convince themselves. This in turn inspires loyalty and a strong word-of-mouth pipeline of new customers.
We approach marketing more as a targeted plan with measurable metrics than just “getting the word out.” Your marketing plan is a symphony of many elements that come together to create a sum—and an effect—greater than its individual parts.
We customize your marketing plan to fit you and your unique needs, but typical plans include identifying the right marketing channels, supplying content (images, photos, copy), targeting best-fit audiences, budgeting for ad spends, engaging influencers, launching a social media strategy, and of course tracking engagement along the way. Once you have your plan, you can be master of your own marketing domain. Think of it more as teaching you how to fish rather than catching all the fish for you. Equipped with Treebird’s tools and insights, you’re in the driver’s seat and can make adjustments on the fly rather than being tethered to us forever (though we’re always available for consultation and brainstorming).
With a Treebird marketing plan and roll-out, you can move from second-guessing just how everything fits together to feeling confident and assured that what you’re doing is going to get results.