“A brand is not a logo. A brand is not an identity. A brand is not a product.”

— Marty Neumeier

Ask 100 people to define what a brand is, and you’ll likely get 100 different answers. But because we live in our particular 21st-century society, everyone thinks they know—or at least should know—what branding is.

At Treebird, we like to keep it simple.

A brand is an expectation.

Strong brands first establish and then fulfill or even exceed that expectation. Branding that fails either never establishes the expectation to begin with (Wait, what do they do?), or overpromise and underdeliver on it (Oh, they’re the worst!).

So how do we help build your brand? Our goal is to help you achieve single-mindedness (the narrower your focus, the stronger your branding), and to own a word in the mind of your prospects (We call all “soda” Coke down here). To get there, we do a lot of close work with you to hone your vision, discard some illusions, put your promise into real, concise, concrete words, define your audience, and analyze your competitors.

When you choose Treebird as your branding agency, you get focused design that captures what’s unique about your business and speaks honestly and evocatively to your target audience.

At Treebird, good graphic design and logo design isn’t subjective. Unlike art, which poses a question to a problem, design provides a solution to a problem. Good design isn’t about the designer at all—it’s about the problem at hand and the end-user. Therefore, we must first listen, observe, empathize, understand, and glean insight into a problem, a challenge, an opportunity, a goal before we begin putting together mood boards or choosing fonts or selecting colors.

Somebody once said that design is where art and science break even. Well, we aren’t quite artists and we aren’t quite scientists, but we are problem solvers. And logo design and graphic design form our toolkit. We solve on your behalf, and make sure you look good as a result.