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ABOUT

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OUR CREDO

Your brand is an idea, needing a coherent voice.
We are translators.

 

 

Your brand best unfolds in person.
We are road signs.

 

We are not the center of attention
—your brand is.

 

We respect audiences as human beings, and speak to them as such.

Your brand already has an audience—though you may have never met.
We are matchmakers.

Your brand is a blueprint, needing three-dimensional expression.
We are craftspeople.

 

At Treebird, we are not magicians or svengalis or hucksters or blusterers. 

Your brand is the fulfillment of your passions.
Treebird is ours. 

 

We know design and writing and marketing and branding.

We are thinkers and communicators and aesthetes and standard bearers.

 

your brand is ready to take root in fertile soil.

We believe in the power of story.And once we know you and your story,

 

And then take flight.

Philosophy & process

At Treebird we don’t believe that brands are simply “launched.” Instead, we take the time to carefully nurture, cultivate, and grow your brand—from the seed of an initial brainwave into a fully realized, living idea that announces itself truthfully and evocatively to target audiences. 

Likewise, rebranding requires just as much—if not more—thinking, creativity, and analysis to retain the essence of your existing brand and communicate that core in freshly compelling and distinctive ways. 

So whether you’re coming to us with an idea and a dream (and a budget) or you’re already well-established and seeking better brand consistency or more than simple “maintenance”, we meet you where you are, and help you get to where you want to be. 

In every case, our process is a bit more detailed than, “give us a couple weeks and we’ll show you some boards.”

TREEBIRD: ANSWERING WHY?

Why you choose Treebird as a creative branding partner has everything to do with why we exist in the first place. We all live in a designed world. And it’s our imperative to not simply inhabit that world, but to shape our surroundings in productive and positive ways through our own thinking, actions, and design. 

Practically speaking, design matters because design influences people’s behavior. Design creates a first impression, communicates a value, and establishes a relationship. Design differentiates in a world flooded with stimuli. Design creates meaning, not only through color and font and graphics, but in how it treats and portrays words and augments their meaning. And design, as a disciplined process, offers structure, manages risks, and aligns goals. 

On the surface, the outcome of our partnership may seem like a collection of things—graphic identities, logos, taglines, ads, postcards, lookbooks, etc. But just as a guest in your home doesn’t see simply floorboards and drywall, doorknobs and molding, but rather experiences the feeling your home conveys, so too does your brand exist as a whole and fully transferable idea, much more than the sum of its parts. 

And we achieve the transformation through design, which to us means always asking and answering the primal question of why? 

 

SERVICES

BRANDING

Authentic and compelling branding sets just the right expectations--which means you have to present yourself just so. But without seeming finicky. Unless your brand is finicky. 

You see the dialectic. 

DESIGN

We process information through our eyes more than any other sense. The entire human world is designed. 

So let’s be good at it. 

SOCIAL MEDIA

We consider our services or social more of a partnership than management. 

We create, plan and execute while you engage with your audience. 

COPYWRITING

Stories convince people. By telling stories, you make the case for why you matter.

TEAM

 
 
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JACI LUND

CREATIVE DIRECTOR

Jaci’s quick wit, intent listening, and native intelligence come across as soon as you meet her—and carry over to her branding and graphic identity solutions, where she fuses strategy and sophistication, daring and restraint in just the right doses. With a dual focus on creating original branding for new concepts and revitalizing the look and feel of even the most-established brands, Jaci approaches each project with a fresh, thoughtful, and insightful perspective. While she recognizes the relevance of current trends, she’s hyper-conscious of the fine line that separates “trend” from “fad,” and tends toward more timeless and classic looks for her clients. 

Jaci has quickly grown Treebird from a home-based start-up into a fully staffed firm by serving, first and foremost, as a trusted listener and a voracious learner. No matter the industry, Jaci wants to hear the story first, learn the background, and only then does she shift to her role as a cultivator of ideas. She values close working relationships, partnering on design and branding projects with visionaries, entrepreneurs, and business leaders whom she admires greatly and whose own passion elevates her own sense of what’s possible through elegantly executed design, branding, and communication. Clients bring Jaci ideas—sometimes raw, sometimes more polished—and she helps them breathe life and vigor into each concept and project. 

 
 

PATRICK KELLY

EDITORIAL DIRECTOR

In addition to serving as Jaci’s fulltime thinking partner, Patrick heads up all things editorial at Treebird. A fiction writer by nature, Patrick transitioned to the world of strategic branding in 2005 where he brings a literary sensibility to bear on market realities. Patrick is something of an editorial chameleon, capable of writing across a spectrum of styles, from widely disparate points of view, and to a variety of audiences, all while maintaining a convincing and compelling voice that stems from his dual insistence on empathy and story. Patrick earned a dual B.A. in English and political science from the University of Notre Dame and an MFA in creative writing from Purdue University, where he also taught composition and intro to creative writing and served as fiction editor of the university’s literary journal.

 
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ERIN RAHILL

DESIGNER/DIRECTOR OF CORPORATE MORALE

Erin is Treebird’s all-around art enthusiast, which also makes her our resident illustrator. So when it comes to hand-done type, hand-crafted patterns, and hilarious doodles of animals and Bob’s Burgers’ characters, Erin takes the lead. A consummate learner, Erin constantly experiments with new crafts and mediums, from illustration to painting to textile design, to see how she can integrate fresh elements into her work. She also brings the fun to the office, and has rarely met a pun she did not like. A native of Wilmington, North Carolina and later a resident of Orlando, Erin attended the Savannah College of Art and Design, where she received her BFA in graphic design with a background in Fibers. While in Savannah, she also worked for SCAD’s Working Class Studio for two years, where she learned the art of production and the ins and outs of how a small business runs—skills that come in pretty handy at Treebird.

 
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LIB AUBUCHON

STRATEGIST

Lib is a content creator and social media pro with more than 15 years’ experience writing for the web. She develops social media goals and strategies, creates compelling content to drive web traffic, and finds better words and ways to tell client stories. At Treebird, she occupies the essential role of bringing together dreaming and doing, theory and practice, business goals and creative concepts. By blending storytelling with critical thinking, Lib assists us in delivering evocative solutions that also help our clients meet their bottom lines. Prior to joining Treebird, Lib was an elementary school teacher and also founded the social media company Southern Fried Social. She holds a bachelor’s degree from New College of Florida and an Ed.M. from Smith College.

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LAUREN LEGENER

DESIGNER

Lauren combines her natural creativity with a measured and analytical mind, always putting the client’s needs first and tailoring her design to solve problems and provide appealing visual solutions. Equally skilled at logos and labels, packaging and websites, Lauren produces the full array of Treebird deliverables with efficiency and aplomb. She earned her B.F.A. from the Savannah College of Art and Design in graphic design, and has spent 14 years in the restaurant industry, valuable experience that has taught her the importance of fostering strong client relationships, developing time management skills, becoming adept at multi-tasking, and paying close attention to every detail.

 

KYLEIGH WENTWORTH

DESIGNER

Kyleigh is a maker of things, which comes in handy as a graphic designer. An accomplished book binder, she’s the go-to in Treebird’s production studio when it comes to comping, binding, letter-pressing, and anything to do with hand skills. Kyleigh is also a doer of things, which comes in handy for Treebird clients. Possessing a comprehensive knowledge of fonts, an ever-evolving interest in emerging styles, and a head-down work ethic that keeps one ear to the grindstone with the other open to team feedback, Kyleigh gets things done for our clients and keeps projects on the move and ahead of schedule. A native of Cooperstown, NY, Kyleigh moved down south to attend SCAD Atlanta, where she received her BFA in graphic design. While she interned at firms across Atlanta, she found her home as a designer at Treebird, where we all appreciate her extensive knowledge of Doctor Who.

 

 
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JESSICA MOSS

PROJECT MANAGER

Jessica brings more than 14 years of marketing and communications experience to Treebird, where she employs her big left brain to help tame the wild and wooly right brains of her colleagues. As project manager, Jessica ensures open lines of communication between clients and designers, tracks the progress of each program, manages production calendars, and navigates last-minute changes with aplomb. She also creates marketing plans and status reports, organizes as if it’s her sixth sense, and does it all with a great sense of humor. Prior to joining Treebird, Jessica held roles as marketing manager and senior marketing manager in various industries across metro Atlanta. She holds a B.S. in social work from the University of South Florida, and is the proud mom of two precocious kids.

 
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PAIGE CORKERY

 

DESIGNER

Paige possesses a colorful mind and a deep desire to pinpoint each client’s visual identity and reveal their story through purposeful and evocative design. Multi-disciplinary is the best way to describe Paige’s approach, as she melds an array of inspirations into each client narrative. She can be restless within a single parameter, which inspires her to reach beyond the expected and achieve surprising graphic solutions through blending color, photography, texture, and media. While her interests lie in branding and package design, Paige produces the full array of Treebird deliverables with moxie and aplomb. Originally from the Northeast, she studied graphic design at Auburn University, where her work was showcased in many student shows and her honors included package design awards from Graphic Design USA Magazine and Neenah Paper. Paige also serves Treebird’s social media guru and sloth aficionado.

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ANGIE LOIS

OFFICE ADMINISTRATOR

Adroit, analytical, and assiduous, Angie is affectionally known around the office as “the cleaner.” After the rest of the ‘birds invariably weave their path of creative destruction, Angie swoops in afterward and cleans data, audits information, organizes files, and keeps meticulous records. As a wife and mother of two, she’s quite used to this role. Angie also brings more than eight years of professional experience to Treebird; in her previous life, she was a stalwart at recruiting, event planning, internship program management, and diversity initiatives at a major law firm. A proud native daughter of Milwaukee, she knows her way around Summerfest, the State Fair, and Friday fish fries. Angie graduated from St. Norbert College with a Bachelor’s degree in communication and leadership.