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ABOUT

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OUR CREDO

Your brand is an idea, needing a coherent voice.
We are translators.

 

 

Your brand best unfolds in person.
We are road signs.

 

We are not the center of attention
—your brand is.

 

We respect audiences as human beings, and speak to them as such.

Your brand already has an audience—though you may have never met.
We are matchmakers.

Your brand is a blueprint, needing three-dimensional expression.
We are craftspeople.

 

At Treebird, we are not magicians or svengalis or hucksters or blusterers. 

Your brand is the fulfillment of your passions.
Treebird is ours. 

 

We know design and writing and marketing and branding.

We are thinkers and communicators and aesthetes and standard bearers.

 

your brand is ready to take root in fertile soil.

We believe in the power of story.And once we know you and your story,

 

And then take flight.

Philosophy & process

At Treebird we don’t believe that brands are simply “launched.” Instead, we take the time to carefully nurture, cultivate, and grow your brand—from the seed of an initial brainwave into a fully realized, living idea that announces itself truthfully and evocatively to target audiences. 

Likewise, rebranding requires just as much—if not more—thinking, creativity, and analysis to retain the essence of your existing brand and communicate that core in freshly compelling and distinctive ways. 

So whether you’re coming to us with an idea and a dream (and a budget) or you’re already well-established and seeking better brand consistency or more than simple “maintenance”, we meet you where you are, and help you get to where you want to be. 

In every case, our process is a bit more detailed than, “give us a couple weeks and we’ll show you some boards.”

TREEBIRD: ANSWERING WHY?

Why you choose Treebird as a creative branding partner has everything to do with why we exist in the first place. We all live in a designed world. And it’s our imperative to not simply inhabit that world, but to shape our surroundings in productive and positive ways through our own thinking, actions, and design. 

Practically speaking, design matters because design influences people’s behavior. Design creates a first impression, communicates a value, and establishes a relationship. Design differentiates in a world flooded with stimuli. Design creates meaning, not only through color and font and graphics, but in how it treats and portrays words and augments their meaning. And design, as a disciplined process, offers structure, manages risks, and aligns goals. 

On the surface, the outcome of our partnership may seem like a collection of things—graphic identities, logos, taglines, ads, postcards, lookbooks, etc. But just as a guest in your home doesn’t see simply floorboards and drywall, doorknobs and molding, but rather experiences the feeling your home conveys, so too does your brand exist as a whole and fully transferable idea, much more than the sum of its parts. 

And we achieve the transformation through design, which to us means always asking and answering the primal question of why? 

 

SERVICES

BRANDING

Authentic and compelling branding sets just the right expectations--which means you have to present yourself just so. But without seeming finicky. Unless your brand is finicky. 

You see the dialectic. 

DESIGN

We process information through our eyes more than any other sense. The entire human world is designed. 

So let’s be good at it. 

SOCIAL MEDIA

We consider our services or social more of a partnership than management. 

We create, plan and execute while you engage with your audience. 

COPYWRITING

Stories convince people. By telling stories, you make the case for why you matter.

TEAM

 
 
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JACI LUND

CREATIVE DIRECTOR

Jaci’s quick wit, intent listening, and native intelligence come across as soon as you meet her—and carry over to her branding and graphic identity solutions, where she fuses strategy and sophistication, daring and restraint in just the right doses. With a dual focus on creating original branding for new concepts and revitalizing the look and feel of even the most-established brands, Jaci approaches each project with a fresh, thoughtful, and insightful perspective. While she recognizes the relevance of current trends, she’s hyper-conscious of the fine line that separates “trend” from “fad,” and tends toward more timeless and classic looks for her clients.

Jaci has quickly grown Treebird from a home-based start-up into a fully staffed firm by serving, first and foremost, as a trusted listener and a voracious learner. No matter the industry, Jaci wants to hear the story first, learn the background, and only then does she shift to her role as a cultivator of ideas. She values close working relationships, partnering on design and branding projects with visionaries, entrepreneurs, and business leaders whom she admires greatly and whose own passion elevates her own sense of what’s possible through elegantly executed design, branding, and communication. Clients bring Jaci ideas—sometimes raw, sometimes more polished—and she helps them breathe life and vigor into each concept and project.

 

PATRICK KELLY

EDITORIAL DIRECTOR

In addition to serving as Jaci’s fulltime thinking partner, Patrick heads up all things editorial at Treebird. A fiction writer by nature, Patrick transitioned to the world of strategic branding in 2005 where he brings a literary sensibility to bear on market realities. Patrick is something of an editorial chameleon, capable of writing across a spectrum of styles, from widely disparate points of view, and to a variety of audiences, all while maintaining a convincing and compelling voice that stems from his dual insistence on empathy and story. Patrick earned a dual B.A. in English and political science from the University of Notre Dame and an MFA in creative writing from Purdue University, where he also taught composition and intro to creative writing and served as fiction editor of the university’s literary journal.

 
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ANGIE LOIS

OFFICE ADMINISTRATOR

Adroit, analytical, and assiduous, Angie is affectionally known around the office as “the cleaner.” After the rest of the ‘birds invariably weave their path of creative destruction, Angie swoops in afterward and cleans data, audits information, organizes files, and keeps meticulous records. As a wife and mother of two, she’s quite used to this role. Angie also brings more than eight years of professional experience to Treebird; in her previous life, she was a stalwart at recruiting, event planning, internship program management, and diversity initiatives at a major law firm. A proud native daughter of Milwaukee, she knows her way around Summerfest, the State Fair, and Friday fish fries. Angie graduated from St. Norbert College with a Bachelor’s degree in communication and leadership.

 
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THEODORA MYERS

SOCIAL MEDIA MANAGER

Theodora heads up Treebird’s social media division, managing each client’s social presence with a keen eye for detail, a sharp mind for words, and an unwavering focus on results. She entered the wild world of social media through the side door of fashion merchandising, which gave her the aesthetic and visual grounding needed to discern the good from the bad, the clickable from the ignorable. She quickly dove into digital marketing and analytics, wanting to know what separated the best from the rest, and established herself by synthesizing the data behind successful posts. The result: An experienced user and producer watching out for your brand.


Theodora holds a B.A. in fashion merchandising from Marymount University, earned a certificate course in digital marketing, and has worked with H&M and several boutique apparel shops.

 
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KATIE GRIFFIN

DESIGNER

Katie’s native adaptability combined with her love for design-in-motion makes her Treebird’s go-to for all things kinetic—animations, motion graphics, videos, and whatever else our clients need in the realm of movement. Of course, she also possesses a strong background in color theory and brand identity, which she’s honed over the years with both freelance work and an internship with a woman’s clothing company where she also assisted on photoshoots and edited promotional videos. Katie earned her BFA in graphic design from Georgia Southern University, where she also discovered her love of ceramics, travel, and SCUBA.

 
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JESSICA MOSS

PROJECT MANAGER

Jessica brings more than 14 years of marketing and communications experience to Treebird, where she employs her big left brain to help tame the wild and wooly right brains of her colleagues. As project manager, Jessica ensures open lines of communication between clients and designers, tracks the progress of each program, manages production calendars, and navigates last-minute changes with aplomb. She also creates marketing plans and status reports, organizes as if it’s her sixth sense, and does it all with a great sense of humor. Prior to joining Treebird, Jessica held roles as marketing manager and senior marketing manager in various industries across metro Atlanta. She holds a B.S. in social work from the University of South Florida, and is the proud mom of two precocious kids.

 
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LAUREN LEGENER

DESIGNER

Lauren combines her natural creativity with a measured and analytical mind, always putting the client’s needs first and tailoring her design to solve problems and provide appealing visual solutions. Equally skilled at logos and labels, packaging and websites, Lauren produces the full array of Treebird deliverables with efficiency and aplomb. She earned her B.F.A. from the Savannah College of Art and Design in graphic design, and has spent 14 years in the restaurant industry, valuable experience that has taught her the importance of fostering strong client relationships, developing time management skills, becoming adept at multi-tasking, and paying close attention to every detail.

 
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FORREST NEWTON

DESIGNER

Forrest joined Treebird after several years of brand identity work with clients ranging from Turner Classic Movies and The Hotel Clermont to commercial landscaping and aquaculture companies. His range of experience provides him an open mind and extensive creative palette to insightfully interpret and solve design challenges for a wide variety of Treebird clients. An accomplished illustrator and screen printer, Forrest’s unique skillset enhances every project and ensures no two design solutions look alike. Forrest holds a B.A. in Journalism from the University of Georgia, with concentrations in advertising and studio art, and counts his study abroad experiences in China and New York City as important influences on his ever-evolving work.