Your brand is an idea, needing a coherent voice.
We are translators.
Your brand best unfolds in person.
We are road signs.
We are not the center of attention
—your brand is.
We respect audiences as human beings, and speak to them as such.
Your brand already has an audience—though you may have never met.
We are matchmakers.
Your brand is a blueprint, needing three-dimensional expression.
We are craftspeople.
At Treebird, we are not magicians or svengalis or hucksters or blusterers.
Your brand is the fulfillment of your passions.
Treebird is ours.
We know design and writing and marketing and branding.
We are thinkers and communicators and aesthetes and standard bearers.
your brand is ready to take root in fertile soil.
We believe in the power of story.And once we know you and your story,
And then take flight.
Philosophy & process
At Treebird we don’t believe that brands are simply “launched.” Instead, we take the time to carefully nurture, cultivate, and grow your brand—from the seed of an initial brainwave into a fully realized, living idea that announces itself truthfully and evocatively to target audiences.
Likewise, rebranding requires just as much—if not more—thinking, creativity, and analysis to retain the essence of your existing brand and communicate that core in freshly compelling and distinctive ways.
So whether you’re coming to us with an idea and a dream (and a budget) or you’re already well-established and seeking better brand consistency or more than simple “maintenance”, we meet you where you are, and help you get to where you want to be.
In every case, our process is a bit more detailed than, “give us a couple weeks and we’ll show you some boards.”
TREEBIRD: ANSWERING WHY?
Why you choose Treebird as a creative branding partner has everything to do with why we exist in the first place. We all live in a designed world. And it’s our imperative to not simply inhabit that world, but to shape our surroundings in productive and positive ways through our own thinking, actions, and design.
Practically speaking, design matters because design influences people’s behavior. Design creates a first impression, communicates a value, and establishes a relationship. Design differentiates in a world flooded with stimuli. Design creates meaning, not only through color and font and graphics, but in how it treats and portrays words and augments their meaning. And design, as a disciplined process, offers structure, manages risks, and aligns goals.
On the surface, the outcome of our partnership may seem like a collection of things—graphic identities, logos, taglines, ads, postcards, lookbooks, etc. But just as a guest in your home doesn’t see simply floorboards and drywall, doorknobs and molding, but rather experiences the feeling your home conveys, so too does your brand exist as a whole and fully transferable idea, much more than the sum of its parts.
And we achieve the transformation through design, which to us means always asking and answering the primal question of why?
“Strategy” gets thrown around a lot. But really, it’s just another word for understanding your audience, for empathy + creativity, for finding solutions instead of pointing out problems. That’s all.
Authentic and compelling branding sets just the right expectations--which means you have to present yourself just so. But without seeming finicky. Unless your brand is finicky.
You see the dialectic.
We process information through our eyes more than any other sense. The entire human world is designed.
So let’s be good at it.
Stories convince people. By telling stories, you make the case for why you matter.