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ABOUT

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OUR CREDO

Your brand is an idea, needing a coherent voice.
We are translators.

 

 

Your brand best unfolds in person.
We are road signs.
 

 

We are not the center of attention
—your brand is.

 

 

We respect audiences as human beings, and speak to them as such.

Your brand already has an audience—though you may have never met.
We are matchmakers.

Your brand is a blueprint, needing three-dimensional expression.
We are craftspeople.

 

At Treebird, we are not magicians or svengalis or hucksters or blusterers. 

Your brand is the fulfillment of your passions.
Treebird is ours. 

 

We know design and writing and marketing and branding.

We are thinkers and communicators and aesthetes and standard bearers.

 

your brand is ready to take root in fertile soil.

We believe in the power of story.And once we know you and your story,

 

And then take flight.

Philosophy & process

At Treebird we don’t believe that brands are simply “launched.” Instead, we take the time to carefully nurture, cultivate, and grow your brand—from the seed of an initial brainwave into a fully realized, living idea that announces itself truthfully and evocatively to target audiences. 

Likewise, rebranding requires just as much—if not more—thinking, creativity, and analysis to retain the essence of your existing brand and communicate that core in freshly compelling and distinctive ways. 

So whether you’re coming to us with an idea and a dream (and a budget) or you’re already well-established and seeking better brand consistency or more than simple “maintenance”, we meet you where you are, and help you get to where you want to be. 

In every case, our process is a bit more detailed than, “give us a couple weeks and we’ll show you some boards.”

TREEBIRD: ANSWERING WHY?

Why you choose Treebird as a creative branding partner has everything to do with why we exist in the first place. We all live in a designed world. And it’s our imperative to not simply inhabit that world, but to shape our surroundings in productive and positive ways through our own thinking, actions, and design. 

Practically speaking, design matters because design influences people’s behavior. Design creates a first impression, communicates a value, and establishes a relationship. Design differentiates in a world flooded with stimuli. Design creates meaning, not only through color and font and graphics, but in how it treats and portrays words and augments their meaning. And design, as a disciplined process, offers structure, manages risks, and aligns goals. 

On the surface, the outcome of our partnership may seem like a collection of things—graphic identities, logos, taglines, ads, postcards, lookbooks, etc. But just as a guest in your home doesn’t see simply floorboards and drywall, doorknobs and molding, but rather experiences the feeling your home conveys, so too does your brand exist as a whole and fully transferable idea, much more than the sum of its parts. 

And we achieve the transformation through design, which to us means always asking and answering the primal question of why? 

 

SERVICES

STRATEGY

“Strategy” gets thrown around a lot. But really, it’s just another word for understanding your audience, for empathy + creativity, for finding solutions instead of pointing out problems. That’s all.

BRANDING

Authentic and compelling branding sets just the right expectations--which means you have to present yourself just so. But without seeming finicky. Unless your brand is finicky. 

You see the dialectic. 

DESIGN

We process information through our eyes more than any other sense. The entire human world is designed. 

So let’s be good at it. 

COPYWRITING

Stories convince people. By telling stories, you make the case for why you matter.

TEAM

 
 

JACI LUND

CREATIVE DIRECTOR

Jaci’s quick wit, intent listening, and native intelligence come across as soon as you meet her—and carry over to her branding and graphic identity solutions, where she fuses strategy and sophistication, daring and restraint in just the right doses. With a dual focus on creating original branding for new concepts and revitalizing the look and feel of even the most-established brands, Jaci approaches each project with a fresh, thoughtful, and insightful perspective. While she recognizes the relevance of current trends, she’s hyper-conscious of the fine line that separates “trend” from “fad,” and tends toward more timeless and classic looks for her clients. 

Jaci has quickly grown Treebird from a home-based start-up into a fully staffed firm by serving, first and foremost, as a trusted listener and a voracious learner. No matter the industry, Jaci wants to hear the story first, learn the background, and only then does she shift to her role as a cultivator of ideas. She values close working relationships, partnering on design and branding projects with visionaries, entrepreneurs, and business leaders whom she admires greatly and whose own passion elevates her own sense of what’s possible through elegantly executed design, branding, and communication. Clients bring Jaci ideas—sometimes raw, sometimes more polished—and she helps them breathe life and vigor into each concept and project. 

 

PATRICK KELLY

EDITORIAL DIRECTOR

In addition to serving as Jaci’s fulltime thinking partner, Patrick heads up all things editorial at Treebird. A fiction writer by nature, Patrick transitioned to the world of strategic branding in 2005 where he brings a literary sensibility to bear on market realities. Patrick is something of an editorial chameleon, capable of writing across a spectrum of styles, from widely disparate points of view, and to a variety of audiences, all while maintaining a convincing and compelling voice that stems from his dual insistence on empathy and story. Patrick earned a dual B.A. in English and political science from the University of Notre Dame and an MFA in creative writing from Purdue University, where he also taught composition and intro to creative writing and served as fiction editor of the university’s literary journal.

 
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ERIN RAHILL

DESIGNER

Erin is Treebird’s all-around art enthusiast, which also makes her our resident illustrator. So when it comes to hand-done type, hand-crafted patterns, and hilarious doodles of animals and Bob’s Burgers’ characters, Erin takes the lead. A consummate learner, Erin constantly experiments with new crafts and mediums, from illustration to painting to textile design, to see how she can integrate fresh elements into her work. She also brings the fun to the office, and has rarely met a pun she did not like. A native of Wilmington, North Carolina and later a resident of Orlando, Erin attended the Savannah College of Art and Design, where she received her BFA in graphic design with a background in Fibers. While in Savannah, she also worked for SCAD’s Working Class Studio for two years, where she learned the art of production and the ins and outs of how a small business runs—skills that come in pretty handy at Treebird.

 
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TAYLOR CARNEY

DESIGNER

Taylor shoots photos and scores design points because she sees the world through a visceral, ever-adapting lens. Multi-disciplinary is the best way to describe Taylor’s approach, as she melds a multisensory pastiche of inspirations into each client narrative. She can be restless within a single medium, which inspires her to reach beyond the expected and achieve surprising graphic solutions. While her interests lie in branding and package design, Taylor produces the full array of Treebird deliverables with moxie and aplomb. She earned her B.F.A. from the Savannah College of Art and Design in graphic design with a minor in photography, worked as an in-house designer and social media coordinator at an online glass shop while attending college, and learned how an e-commerce website and a small start-up company works and thrives. These lessons prove valuable to birds and clients alike.

 

MARCIE HELMS

TRAFFIC MANAGER

Marcie functions as Treebird’s invaluable liaison to the wider world. A day in her life sees her constantly communicating with clients and vendors, creating schedules to keep everyone organized and on the same page, and managing client accounts (and expectations!). In her own words, Marcie is an information management enthusiast, and is a fastidious note taker, list maker, streamliner, box checker, and calendar-keeper extraordinaire. And her background in art—she earned a B.A. in art history from the University of South Carolina and serves on the board of Atlanta’s MINT Gallery–helps her understand the quirky proclivities of the Treebird creative team. Thanks to Marcie’s keen traffic direction, she keeps everything moving and properly routed, even during rush hour.  

 

KYLEIGH WENTWORTH

DESIGNER

Kyleigh is a maker of things, which comes in handy as a graphic designer. An accomplished book binder, she’s the go-to in Treebird’s production studio when it comes to comping, binding, letter-pressing, and anything to do with hand skills. Kyleigh is also a doer of things, which comes in handy for Treebird clients. Possessing a comprehensive knowledge of fonts, an ever-evolving interest in emerging styles, and a head-down work ethic that keeps one ear to the grindstone with the other open to team feedback, Kyleigh gets things done for our clients and keeps projects on the move and ahead of schedule. A native of Cooperstown, NY, Kyleigh moved down south to attend SCAD Atlanta, where she received her BFA in graphic design. While she interned at firms across Atlanta, she found her home as a designer at Treebird, where we all appreciate her extensive knowledge of Doctor Who.

 

 

ADAM ROGERS

DESIGNER

Adam brings many years of freelance experience to Treebird, where he excels at creating user experiences and web design that leverage social media and SEO. This could quickly sound like jargon if not for the fact that Adam actually lives it, taking online classes in his spare time to learn new skills (social media marketing and management, SEO tactics, mobile app design). He takes on every project from a user’s perspective—design isn’t just about producing a pretty thing, but about creating a reaction and a response with the user. This philosophy guides Adam to design collateral and websites that don’t just organize information, but produce an experience. Adam earned his B.F.A. from the Savannah College of Art and Design in graphic design, grew up in upstate South Carolina, has a bevy of student ADDY awards with his name on them, and has worked with Keller Williams, Toyota, Coca-Cola, Michelin, and others before finding his niche at Treebird.

 

LAUREN VAUGHAN

OFFICE ADMIN

Lauren is Treebird’s front-of-the-house mainstay, handling both incoming traffic and keeping the creatives in line through schedules, spreadsheets, and all manner of orderly wrangling. As a creative person herself—a maker of clothing, a makeup artist, a photography producer—Lauren understands both how we work and how to address the sometimes ineffable desires of our clients. Her years in the client service industry show in her commitment to maintaining friendly, open, and productive human relationships. And her vocation in mentoring women struggling with addiction shows Lauren’s heart and soul—a human being who recognizes the best in all of us, and shares her own strength and experience in elevating people to new heights.