Challenge: brand a women-centric business in honor of International Women's Day in ONE DAY.

Result: Challenge completed. Mostly. 

Last year, I was motivated by a 10% discount on a latte on International Women's Day to put our services out into the world to create a brand for a woman who needed one. Read all about that here.  Aimee Copeland won that brand and I had one of the most meaningful experiences I've ever had in this business. 

This year, I knew I wanted to continue offering our services to a women-focused organization but didn't want to leave it up to chance. 

Enter, Atlanta Women for Equality.

Here's what they do.

Atlanta Women for Equality, Inc. is a 501(c)(3) nonprofit organization dedicated to providing free legal advocacy for low-income women and girls facing sex discrimination in the workplace or at school, protecting and expanding economic and educational opportunities for women and girls, and helping our community shape our workplaces and schools according to true standards of equal treatment.

The incredible team at AWE possessed all the expertise, passion, and moxie to make a difference for women being discriminated against due to their gender. They just didn't have the brand to back it up. Yet. 

Because I'm constantly trying to fit 36 hours into a 24-hour day, I came up with the idea that Treebird could rebrand and reposition this business in ONE DAY. Were we successful? Mostly! Check out what we were able to accomplish below. 

We feel like we've made a group of amazing new friends at AWE, and we can't wait to see where they take this new brand as they continue to do the selfless and critically important work of giving voice to women who have been wronged based on their gender alone. 

Updated Logo: Done! 

 
 Original Logo

Original Logo

 Updated Logo

Updated Logo

 

Collateral: Done! 

 
 Original Collateral 

Original Collateral 

 
 
 Poster

Poster

 Invitation

Invitation

 Brochure

Brochure

 Brochure

Brochure

0318-awe-brochure_Page_1.jpg
 Business Card

Business Card

 Business Card

Business Card

 
 
 Equal Pay Poster, ok this one is MOSTLY done. Gotta update these facts and figures! 

Equal Pay Poster, ok this one is MOSTLY done. Gotta update these facts and figures! 

 
 
 Post Card

Post Card

 Post Card

Post Card

 Post Card

Post Card

 Post Card

Post Card

 Press Release

Press Release

 Title IX Information Card

Title IX Information Card

 Title IX Information Card

Title IX Information Card

 
 
 Equal Pay Day Poster

Equal Pay Day Poster

 

Website: Mostly Done!

 
 Original Website

Original Website

 Update Website, home page

Update Website, home page

 Updated Website, home page cont.

Updated Website, home page cont.

 Updated Website, about page

Updated Website, about page

 

We had a wonderful time getting to know this incredible group of women. Treebird is committed to supporting Atlanta for Women's Equality and can't wait to see what is next! 

Until soon, 

Jaci

Jaci Lund