Failure Report: We're losers!
From time-to-time design competitions pop up and while we don't jump on all of them, it is fun to throw our hat in the ring when the mood strikes us. And more often than not--ok, pretty much always--we don't win. But as that most upbeat of Irish playwrights, Samuel Beckett, famously said:
Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.
At Treebird, we're all about "failing better." Below are some design competitions we entered in the past several months and lost. Some, rightfully so (anyone see the butts on the Morelli's logo we did? Didn't notice that until today), others... well, we can't help but think ours would have been a better choice. But either way, it's a fun and useful exercise to go through.
Inman Park Festival, 2014
City of Macon Seal
Morelli's Ice Cream
Kate Spade Strand tote bag
Failure is only fun when you find the lesson in your shortcomings and gain a new insight. For us, we realize design competitions just aren't our bag. Too often--or perhaps always--they rely upon arbitrary aesthetic decisions made by strangers we've never met or spoken to.
Instead, we like to work directly with our clients, meeting face-to-face, making live edits, perfecting our work toward a shared goal, and coming up with a solution that the client loves, and doesn't just settle on because they are locked into some artificial competition. So while we'll probably keep submitting here and there for the pure adrenaline rush, competitions aren't something we place much stock in. And we'll be sure to post our losing work, unintended butts and all, for you to enjoy along with us.