Butch Whitfield • Butch Whitfield Realty Group

Apr 13

In this episode of Beyond the Logo, Jaci interviews longtime friend and client Butch Whitfield, a successful realtor, community connector, and philanthropist. Together they unpack a 12-year creative partnership rooted in trust, bold ideas, and a willingness to “get weird.”

From the original evergreen logo that still anchors The Butch Whitfield Group today, to nationally noticed pieces like “The Many Hats of Butch,” interactive pop-up holiday mailers, and bubble-wrap stress relief cards, this conversation explores what happens when a client trusts the process and invests in differentiation.

Jaci Lund

Jaci Lund partner, creative director, designer Jaci’s quick wit and native intelligence comes across as soon as you meet her—and carries over to her design, where she fuses fun and sophistication in just the right doses. With a dual focus on creating original branding for new concepts and revitalizing the look and feel of even the most-established brands, Jaci approaches each project with a fresh and thoughtful perspective. While she recognizes the relevance of current trends, she’s hyper-conscious of the fine line that separates “trend” from “fad,” and tends toward more timeless and classic looks for her clients. Before founding Treebird, Jaci was instrumental in growing the design department at Atlanta’s The Reynolds Group, Inc. Through a five-year tenure that saw her quickly ascend to senior designer and then become the company’s first creative director, Jaci worked on design and branding projects with visionaries, entrepreneurs, and business leaders whom she admires greatly and whose own passion elevates her sense of what’s possible through new design, branding, and communication. Jaci has won nine ADDY Awards (and counting) for her design and branding work and has twice been featured in the national design blog “Art of the Menu.” She holds a B.A. in communications from Michigan State University and completed the graphic design program at The Creative Circus, where she also teaches a quarterly course called “Introduction to Creative Thinking.” To see Jaci's previous work please visit jacilund.com.

treebirdbranding.com