Branding
“A brand is not a logo. A brand is not an identity. A brand is not a product.”
— Marty Neumeier
The business of branding.
A brand is far more than just a logo and name – it’s your identity and the first impression you make on customers and clients. At Treebird, we don’t just create brands; we craft lasting institutions designed to stand the test of time.
We’re here to help you grow and here’s why:
Branding boosts revenue.
People are 22x more likely to remember a brand when it tells a story with consistent visuals and messaging.
(Source: Stanford Graduate School of Business)
Brands that present consistently across all platforms see a 23% average increase in revenue.
(Sources: Lucidpress / Marq)
Color alone can improve brand recognition by up to 80%.
(Source: University of Loyola)
Companies with strong branding grow 2–3x faster than those without.
(Sources: Lucidpress / Marq)
First impressions are instant.
It takes just 0.05 seconds for users to form a first impression of your site—and your brand.
(Source: CXL)
94% of that impression is design-related.
(Source:Northumbria University)
81% of consumers say they need to trust a brand before buying.
(Source: Edelman Trust Barometer)
Marketing ROI is exponential when branding leads.
Companies with strong branding see 3–4x higher return on their marketing spend compared to those without it.
(Sources: McKinsey, Forbes, Gartner)
Branding increases company value.
Strong brands command a business valuation premium of 20% to 30% over comparable companies with weak or inconsistent branding.
(Sources: Harvard Business Review, Interbrand)
82% of investors say brand strength is a key decision factor when evaluating a company
(Source: Nielsen)
Internal benefits are real.
A strong brand reduces hiring costs by up to 50% and improves employee retention.
(Sources: LinkedIn Business)
“I'm balling my eyes out because Treebird is genius! Round one and i'm already in tears…I’ve gotten a lot of things wrong in my life and I’ve also gotten some things really right and hiring you guys was one of the things I got really right”.
— Sonia Levine, Sprong Shoes
Your brand exists to serve your audience.
And so do we.
Brands that work are audience first.
Your customer is our customer, and your goals are our goals.
We start by knowing your audience comprehensively and craft your branding to engage them consistently and effectively.
We apply our knowledge of personas, competitive landscapes, behavioral science, design, color theory, and our own intuition to create a brand that speaks to those most willing to consider and convert.
Strong brands first establish and then fulfill or even exceed that expectation.
Branding that fails either never establishes the expectation to begin with (Wait, what do they do?), or overpromise and underdeliver on it (Oh, they’re the worst!).
So how do we help build your brand? At Treebird Branding, we take your brand from concept to reality with a proven process designed to uncover your unique story and bring it to life. Every step is a collaboration, ensuring your brand aligns with your business goals and connects with your audience.
We don’t chase trends. Instead, we focus on your audience while creating something that resonates deeply with you and your audience.
Our process is as much internal as it is external—which leads to a more strategic and longer-lasting brand.
Through our partnership, we do the hard work of defining your why and reason for being together. And that’s work that lasts.
From kick-off to conclusion, we ask the sometimes hard questions that elicit new ways of thinking about your brand.
We never gatekeep design—when our partnership concludes, you get your brand guide, all your files, and an open invitation to consult with us if you ever have any questions about how to deploy your brand going forward.
See how we have helped over 400+ business reach their goals:
When you choose Treebird as your branding agency, you get focused design that captures what’s unique about your business and speaks honestly and evocatively to your target audience.
Already have a brand?
Let’s put it to the test.
Hey, how about some more logos?
Want to see even more!?
At Treebird Branding, we’ve branded 250+ businesses so we have plenty to show you.
So let’s talk.
Interested in working together? Fill out the form below or email us at info@treebirdbranding.com to schedule a call.
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