Signs Your Business Needs a Rebrand

Apr 8

Written By Jaci Lund

Not every business needs a rebrand. But when you do, the signs are clear.

Your messaging is unclear
If people don’t understand what you do or why it matters, that’s a problem.

Your visuals feel dated or inconsistent
This is not about trends. It’s about credibility.

Your team struggles to apply the brand
If execution depends on guesswork, your brand system is not doing its job.

You’re competing on price instead of value
A strong brand supports premium positioning. A weak one forces you into comparison.

Your growth has plateaued
If your business is solid but momentum has slowed, your brand may be the bottleneck.

A rebrand is not cosmetic. It is strategic. It should solve problems, not just change how things look.

Jaci Lund

Jaci Lund partner, creative director, designer Jaci’s quick wit and native intelligence comes across as soon as you meet her—and carries over to her design, where she fuses fun and sophistication in just the right doses. With a dual focus on creating original branding for new concepts and revitalizing the look and feel of even the most-established brands, Jaci approaches each project with a fresh and thoughtful perspective. While she recognizes the relevance of current trends, she’s hyper-conscious of the fine line that separates “trend” from “fad,” and tends toward more timeless and classic looks for her clients. Before founding Treebird, Jaci was instrumental in growing the design department at Atlanta’s The Reynolds Group, Inc. Through a five-year tenure that saw her quickly ascend to senior designer and then become the company’s first creative director, Jaci worked on design and branding projects with visionaries, entrepreneurs, and business leaders whom she admires greatly and whose own passion elevates her sense of what’s possible through new design, branding, and communication. Jaci has won nine ADDY Awards (and counting) for her design and branding work and has twice been featured in the national design blog “Art of the Menu.” She holds a B.A. in communications from Michigan State University and completed the graphic design program at The Creative Circus, where she also teaches a quarterly course called “Introduction to Creative Thinking.” To see Jaci's previous work please visit jacilund.com.

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