Call To Action Buttons: Why Are They Important?
Call to action buttons are used as elements in a web page that solicit an action from the user. The most popular manifestation of call to action comes in the form of clickable buttons that when clicked, perform an action. For example, several sites have buttons that will say “Click Here To Join”, “Make An Appointment”, “BUY HERE”, etc. These buttons help drive traffic and make it easier for the users to buy products or set up appointments. Here, Treebird Branding discusses the importance of call to action (CTA) buttons and why you should incorporate them into your business model today!
Call To Action Button Tips
Size
The size of a call to action button relative to its surrounding elements typically indicates its level of importance. The larger the button is, the more important it is. With that being said, the larger the button, the easier it is to find and recognize. Decide how important certain site actions are, and size your call to action buttons accordingly.
Position
The positioning of call to action buttons on a website can help draw attention to the button. Placement in prominent locations such as the top portion of a website can lead to higher conversions because users will likely notice the call to action button and take action immediately. By putting the call to action in a very distinguished area, it is more likely that the user will notice it or remember it later, after they have looked at the site’s content.
Spacing
The use of whitespace around a call to action button is an effective way of making it stand out in areas where there are many elements. The more it stands out with nothing around it can draw users eyes to it quicker and make them click on the links. Try to add space around your buttons for more visual affect. The more space there is in between a call to action button versus surrounding copy or other buttons, the less connected they are. Therefore, if you have copy that can help convince users to take action, reduce the whitespace in between those elements and the CTA.
Urgency/Importance
Making the CTA look very important can be useful. By using bold, confident, and commanding words can draw the user’s attention in such a way as to convince them that they shouldn’t wait any longer to take action and that waiting to take action could result in a missed opportunity.
Colors
Bright and powerful colors can always draw someones attention. Use colors in your call to action buttons that have a high contrast relative to surrounding elements and the background because it is critical to ensure that the user notices your call to action.
Secondary Call To Action Buttons
A website can have multiple calls for action buttons scattered throughout its pages. Sometimes it’s necessary to offer a secondary action in order to convince the user to later take your desired primary call for action. For example, before the user signs up for a web service, some users may need further information to be prompted to take the action of signing up; secondary actions may be calling them review more information about the product or service.
Communication
To increase click conversion and to build trust, anticipate users’ scepticism and tell them what they will gain by taking the action you’ve presented to them. When designing a call to action button, think of all the potential questions users will have, and make sure that you answer them in time.
Call Us Today
At Treebird Branding, we understand the importance of brand loyalty. From small start-ups to globally recognized brands, loyalty creates a community of people that believes in your product. Not only do loyal customers believe in your product or service but they are more likely to share their experiences with new potential customers and boast about your company. If you are looking for a company that can help with your branding to create a loyal and respected fan base, then Treebird is the company for you. Our team of professional experts can work with your business to help create those lasting relationships. Give us a call today to learn more!
