The Writing Life

Day 2 of TBB Retreat Week had us exploring and connecting with our inner copywriter. We learned how to pare down long-winded notes, compiling only the most important facts. And created catchy, appropriate headlines. See the presentation below with some of our responses to the activities.

Example 1

Starting copy
Why the West Highland White Terrier is truly the best dog.Westies, for short, are from the West Highland region of Scotland. Bred from, I don’t know- Cairn Terriers or something (?) they were used to hunt small vermin like rats and weasels and things. They were also used in small game hunts. Unfortunately, the possibly drunk Scotts kept shooting their own dogswhichis why they were bred to be white. Westies are smart, sporty and stubborn. Westies are also very intuitive to their master's feelings. They are very loyal and eye-contact with their master proves their devotion. In short, Westies are the bestie.

Ending Copy
Westies; a Scottish Tale
West Highland White Terriers are excellent creatures from the West Highland region of Scotland. They have a rich history as hunting companions and have been bred for success.

Example 2

Starting Copy
Pizza is the best food. You could probably eat it for every meal forever. There are so many different toppings to pick from, you could have a different one every day. No pizza is the same. You can even have different crusts, thick, thin, stuffed, or deep dish. If marinara isn’t your fave try pesto, BBQ, or even garlic butter for the base. People with all diets can eat it, vegans, gluten free, paleo, and vegetarians. The options are endless! You’ll never run out of funky new ways to make delicious pizza. Pizza is life, pizza is love.

Ending Copy
How Pizza Ruined My Life
Pizza is my life. Thin crust, thick crust, stuffed crust, no crust. Vegetarian, vegan, BBQ, or pesto. The options are endless, and I’ve tried every single one. Now I’m fat.

Example 3

Starting Copy
Dungeons & Dragons, more commonly referred to as D&D, is a fantasy inspired tabletop roll-playing game. Several players get together and create characters which they then “act” as during the session, or campaign. The campaigns can take place anywhere, from a kingdom with knights and royalty to a magic forest cared for by the Druids. As a player, you have a wide range of choices for race and class, the two characteristics that make you who you are. The choices range from ranger (archery) to rouge (super sneaky types) to fighter (knights and swordsmen). The game as a whole is quite fun and has a secondary use of teaching communication, action in unusual situations, and problem solving.

Ending Copy
D&D
Dungeons & Dragons is a fantasy roll playing game. Players create characters and “act” as them. The game helps build communication and problem solving skills.

Example 4

Starting Copy
I’m never too big on New Year’s Resolutions, but I’ve decided to try a couple of simple things. Nothing too crazy, simply cutting down my worst habits, being excessive spending and consumption. Less eating out and money on food in general, as well as smoking. I’m not looking into any sort of drastic lifestyle improvement, just having more money and a better body inside and out. Essentially, they’re just cosmetic and materialistic goals. I’ve also had the intention of posting more on social media. This is a combination of putting myself “out there” more, improving my social platform and networking skills, and creating a perception that my life is way cooler than it is.

Ending Copy
#toostressedtobeblessed: A Story of How Social Media is Changing My Life.
New Year’s resolutions: awful, yes. But necessary when you need more money. Smoking, food, all gone. But social media is a new thing in my life.

Example 1

The color blue represents trust and serenity. The sense of calm created by this shade references the ocean and coastal region the property occupies. Using this color will allow the viewer to gain a true sense of what [COMPANY NAME] had to offer.

Example 2

Pulling from the original color palettes, we’ve incorporated blue throughout the branded materials not just for the location based coastal associations, but also to represent elements important to your history. The updated blues give a more contemporary aesthetic, emphasizing the sincerity of your company’s values and highlighting the trust that you have built with your clients .

Example 3

Blue is the color of trust and serenity. By incorporating blue throughout the new marketing materials, we are referencing the original design while updating and contemporizing the overall brand. It ties the historical associations of the coast together with the calmness of a blue color palette. 

Exercise #3 involved real life client situations and therefore has been redacted to keep client information confidential.

Patrick Kelly