Oak Avalon*
Oak Steakhouse*
Peridot Palms
Pinnacle Living
Pop Stars
Preciosa Handmade Products
The Preserve at Mountain Island
The Renaissance Team
The Reserve Haywood
The Reserve Vestavia
The Residence at Tailrace Marina
Sarah Cyrus
Savvy Snoot
Sotto Sotto
Southern Fried Social*
Star Provisions*
Stars and Strikes
Station R
Stray Dogs Society
Summerland Farm*
Taste of Atlanta
Tiny Bistro
Town Hall*
Twelve 8 Marketing
Type A DevCom*
U Restaurants
The Waterford on Piedmont
The Wayward Parlor*
W.H. Stiles Fish Camp*
World Poultry Foundation

 *website by Treebird Branding


Jaci Lund and Patrick Kelly established Treebird Branding in the spring of 2013, after the daffodils but before the tulips,
in order to better realize their vision of helping people and enterprises communicate their best selves to the world.  

Jaci Lund
founder and creative director

Jaci’s quick wit and native intelligence comes across as soon as you meet her—and carries over to her branding and graphic identity solutions, where she fuses strategy and sophistication, daring and restraint in just the right doses. With a dual focus on creating original branding for new concepts and revitalizing the look and feel of even the most-established brands, Jaci approaches each project with a fresh, thoughtful, and insightful perspective. While she recognizes the relevance of current trends, she’s hyper-conscious of the fine line that separates “trend” from “fad,” and tends toward more timeless and classic looks for her clients.

Jaci has been able to quickly grow Treebird from a home-based start-up into a fully staffed firm by serving, first and foremost, as a trusted cultivator of ideas. She values close working relationships, partnering on design and branding projects with visionaries, entrepreneurs, and business leaders whom she admires greatly and whose own passion elevates her own sense of what’s possible through elegantly executed design, branding, and communication. Clients bring Jaci ideas—sometimes raw, sometimes more polished—and she helps them breathe life and vigor into each concept and project.

Prior to founding Treebird, Jaci served as the first Creative Director at Atlanta’s The Reynolds Group. She’s won numerous ADDY Awards for her design and branding work and has been featured in the national design blog “Art of the Menu.” She holds a B.A. in communications from Michigan State University and completed the graphic design program at The Creative Circus, where she previously taught a quarterly course called “Introduction to Creative Thinking.” 


Patrick Kelly
editorial director

In addition to serving as Jaci’s fulltime thinking partner, Patrick heads up all things editorial at Treebird.  A fiction writer by nature, Patrick transitioned to the world of strategic branding in 2005 with Atlanta’s Crane MetaMarketing. Patrick is something of an editorial chameleon, capable of writing across a spectrum of styles, from widely disparate points of view, in forms as short as Tweets and as long as 50-page strategy papers, all while maintaining a convincing and compelling voice that stems from his dual insistence on empathy and story. Patrick earned a dual B.A. in English and political science from the University of Notre Dame and an MFA in creative writing from Purdue University, where he also taught composition and intro to creative writing and served as fiction editor of the university’s literary journal, the Sycamore Review.  



Paloma Schultz

Known affectionately around the office as “the executioner,” Paloma excels at turning big-picture ideas into finished products, collaborating with Jaci to elevate each client’s brand through elegant design. In her time at Treebird, Paloma has also become expert in extrapolating existing design into new products and applications, expanding a brand’s reach and influence. She’s also been a quick study in learning the ins and outs of the production side of design. In her role as client liaison, she works closely with our contacts to ensure our process unfolds according to expectations, and stays connected with each client through the completion of all deliverables. Increasingly, Paloma has earned the design lead on various projects, bringing her natural playfulness and sense of limitless possibility to bear on original work. Before moving to Atlanta to join Treebird, Paloma spent most of her life in Savannah, including four years at the Savannah College of Art and Design, where she earned her B.F.A. in graphic design.

Tina Hrinda

Tina joined Treebird after eight years with the Gordon Biersch Restaurant Group, where she filled almost every role during her progression from server to corporate trainer and support manager. A definite people-person, Tina relishes daily interactions with her Treebird clients, vendors and colleagues, and her years in the hospitality industry show in her commitment to maintaining friendly, open, and productive business relationships. She orchestrates all manner of project logistics including content and production management. When she’s not updating a production calendar or proofing fresh design collateral, Tina helps generate and update Treebird web and social media content. Tina earned her B.A. in marketing from Georgia State University, and, after jumping around the country during her childhood and attending five different high schools, she’s happy to call Atlanta her most permanent home yet.

Kyleigh Wentworth

Kyleigh is a maker of things, which comes in handy as a graphic designer. An accomplished book binder, she’s the go-to in Treebird’s production studio when it comes to comping, binding, letter-pressing, and anything to do with hand skills. Kyleigh is also a doer of things, which comes in handy for Treebird clients. Possessing a comprehensive knowledge of fonts, an ever-evolving interest in emerging styles, and a head-down work ethic that keeps one ear to the grindstone with the other open to team feedback, Kyleigh gets things done for our clients and keeps projects on the move and ahead of schedule. A native of Cooperstown, NY, Kyleigh moved down south to attend SCAD Atlanta, where she received her BFA in graphic design. While she interned at firms across Atlanta, she found her home as a designer at Treebird, where we all appreciate her extensive knowledge of Doctor Who.



Philosophy and process

At Treebird we don’t believe that brands are simply “launched.” Instead, we take the time to carefully nurture, cultivate, and grow your brand—from the seed of an initial brainwave into a fully realized, living idea that announces itself truthfully and evocatively to target audiences. 

Likewise, rebranding requires just as much—if not more—thinking, creativity, and analysis to retain the essence of your existing brand and communicate that core in freshly compelling and distinctive ways. 

So whether you’re coming to us with an idea and a dream (and a budget) or you’re already well-established and seeking better brand consistency or more than simple “maintenance”, we meet you where you are, and help you get to where you want to be. 

In every case, our process is a bit more detailed than, “give us a couple weeks and we’ll show you some boards.”

Treebird: answering why?

Why you choose Treebird as a creative branding partner has everything to do with why we exist in the first place. We all live in a designed world. And it’s our imperative to not simply inhabit that world, but to shape our surroundings in productive and positive ways through our own thinking, actions, and design. 

Practically speaking, design matters because design influences people’s behavior. Design creates a first impression, communicates a value, and establishes a relationship. Design differentiates in a world flooded with stimuli. Design creates meaning, not only through color and font and graphics, but in how it treats and portrays words and augments their meaning. And design, as a disciplined process, offers structure, manages risks, and aligns goals. 

On the surface, the outcome of our partnership may seem like a collection of things—graphic identities, logos, taglines, ads, postcards, lookbooks, etc. But just as a guest in your home doesn’t see simply floorboards and drywall, doorknobs and molding, but rather experiences the feeling your home conveys, so too does your brand exist as a whole and fully transferable idea, much more than the sum of its parts. 

And we achieve the transformation through design, which to us means always asking and answering the primal question of why?